How To Build An Email Marketing List – Top 5 Strategies For List Building In 2021 + Bonus Tips

Today I will be presenting my Top 5 strategies on how to build an email marketing list in 2019.

That’s right, I will be breaking down exactly what I’m currently using for my own email marketing, as well as what other successful marketers are using to build massive email marketing lists!

Also be sure to check out my other success posts, like “How To Reprogram Your Mind For Success: Top 5 Secrets The Rich Won’t Talk About”. I highly recommend it!

I would like to make it clear that the purpose of this list is to educate and provide new ideas for your own marketing endeavors, I am a successful internet marketer, but results vary with every strategy listed below.

With that said, let’s get right into this and start by pointing out the kind of-obvious…

Email Marketing Is Ridiculously Hard!

Chances are, you are one of many people on the web struggling to even start building an email marketing list. It is time consuming and pretty challenging!How to Build An Email Marketing List - Email Marketing Is a Headache!

On top of that, you have competition! In 2017, it is estimated that 269 Billion emails were sent, and received each day!!

This means expecting positive results in your email marketing without the right strategy is practically impossible!

But thankfully, I’m here to show you proven strategies that will show you how to build an email marketing list from scratch!

What Does A Successful List Look Like?

This is pretty subjective since success looks different for everyone, but I think we can all agree that a success email marketing list shares the following qualities:

  1. It has a decent amount of subscribers. (Usually an expected conversion of at least 5% or more. The conversion being visitors who turn into subscribers)

If you had 100 people visiting your site a day, an expected conversion would be 5 people subscribing.

2. People remain subscribed! It does us no good if people subscribe, only to unsubscribe within a day or two.

Retaining subscribers is very important.

Naturally there isn’t really a standard by which people stay subscribed since the duration of one’s list or purpose of it differs for everyone.

If your list is just for people to get updates on a product launch, then they may unsubscribe when the launch ends. But if your list is one with never-ending updates, then you have to gauge your own subscribers’ life span.

Naturally this has to be experimented with, and working to improve one’s list is a never ending process.

What Is Your Call To Action?

An expected attribute of a successful list is that people take action or respond to your emails. Again, a no brainer here, but what is the expected action for your subscribers?

Do you want them to simply open your emails, do you want them to buy something, or to reply to you?

Do you even have a call to action? These questions may seem a bit daunting, but they shouldn’t be. At least not if you are aware of how society runs.

People are giving commands or demanding attention all day long.

Billboards flash, sign-boys wave signs, and commercials engross your attention with gimmicks every few minutes.

So what do you want your subscribers to do? Have you considered the fact that people are stupid and don’t know what you want them to do?

Here’s how I remember to tell people what I want:How to Build An Email Marketing List - KISS






“The Money’s In The List”?

Maybe you’ve heard this common saying among the internet marketing community before and wondered, “What does this mean?”

Or maybe, if you are more experienced with list building, you’ve wondered, “Where is the money in my list?”

Never fear, I will be giving you the keys to the kingdom shortly. But before I do, let me reassure you of something:

The money really is in the list!

I know if it hard to see when you first start out, and it is even more difficult to see when you are creating your first email lists, but this statement rings true forever!

What better way to make money on the internet than to have their online address? If Walmart, Lego, or any other retail brand wants you to buy their physical products, they send you magazines, letters containing their specials, and emails detailing their latest deals!

So I ask you, if major brands believe that money is in the list, should you?

How Can I Get Subscribers? What Is The Secret? – 4 Different Shoppers Online

There are 4 different types of shoppers on the internet:

1. “The Interested shopper”, who simply has an interest or an affinity to know more. Simply put, they want information with no intent to take action. They want to know, “What is this?”How to Build An Email Marketing List - Different Shopper Types

2. “The Researching shopper”, these people are the first progression from being interested, to actually having purpose to their inquiries.

They want to know, “Why should I be interested, and what do these type of products do for me?”

3. The Genre Enthusiast shopper”, this shopper is vastly different from the first two.

Instead of wanting to know what they are looking at or what something does, they ask, “What product will produce my desired result?” Or, “What is the best product in this genre?”

4. Finally, “The Product shopper”. If this person was a fruit, they would be “ripe for the picking”. They know exactly what they are looking for, and they know what said product will do for them.

They ask pertinent questions like, “Why is this product good for me?” Or, “How well does this product perform?”

The difference between “3” and “4”, is that one desires to know which product is suitable for them, while the latter desires to know why our product is the one they need in their lives.

Meeting People’s Needs Means More Subscribers & Cha-ching!

So then, how does this information about shoppers serve us? Well, simply put, it is Everything!How to Build An Email Marketing List - Meeting People's Needs

If you understand your audience, or buyer’s type, you can custom tailor your emails and offers to suit their needs. (emphasis on “meeting people’s needs”, the late Zig Ziglar believed this to be the key to success in business)

If you are able to meet people where they are, you will always succeed.

Here is an example of how this principle applies to our daily lives, and how a shopper progresses through the 4 stages:

“A person walks into your store, and says they don’t want to buy anything, but they want to know more about your product. So you give them your free report or overview about it.

After reading it, they now understand what your product is, but they want to know why they need something like this?

You simply reply that if they have the following issues, they need your product.

They ask why they should pick your product over others out there?

You reply because it is better than any alternative out there.”

Sealing The Deal

“Now they ask you what kind of warranties you have, and want to know if you have any testimonials. You give them what you have, and they take a look.How to Build An Email Marketing List - Sealing The Deal

Maybe they don’t immediately buy and decide to go home. They read a review online about the product and decide they like what they see.

They come back to your store the next day, and make a purchase within the hour. Maybe you have an upsell or two that they really like as well.

They leave happy, and you just solved a person’s problem. Cha-ching!”

This is a fictitious example, and one that applies more to a physical store owner, but one that I think you can fully appreciate.

Did you see the progression of this shopper?

They went from not having a clue about what you were offering, to wanting to know why they need it, then why yours is the best, and then wanting proof to make an educated decision.

Here’s a visual aid:

Not interested => Why do they need it? => How Is Yours The Best? => Where Is The Proof? => Cha-Ching + Solved Problem or Satisfied Desire

Top 5 Strategies on How to Build An Email Marketing List:

Ok, so now we understand the stages and progression of a shopper, how does this fit into our list building?

Again, meet their needs and respect your subscriber. Don’t spam them or send them something they don’t want. Remember to treat them like you would want to be treated. The golden rule stands true today!

Also don’t forget to include a double-optin. Make them confirm their email address since you don’t want junk email addresses.

There are exceptions to this rule however, which I have listed below.

Here are 5 strategies you can use to build an email list, which I recommend using in conjunction with the previously mentioned mindset of meeting people’s needs:

1. Incentives, Reports, Ebooks, Trainings and Valuable Items

The 1# method to attract and get people to subscribe to your list is to offer them something they are interested in 100% Free. How to Build An Email Marketing List - Incentive

You may have noticed that I use this strategy in my own email marketing lists. I offer internet marketing related promotional to my subscribers free, and I only send them top quality information.

For you, it is important to ask yourself what attracts you to an email list. What would keep you subscribed to that list, and what incentive would you want to give your email to someone?

Is it an ebook or report? Is it a free training or webinar access? Could it be a secret marketing method or recipe? Or maybe it is the secret to a healthy, ripped body!

You know your viewers better than anyone, but remember to think ahead. It doesn’t serve you to give them something only for them to unsubscribe. Think ahead here!

2. Blogging and Content Driven Lead Generation

If you are a blogger or regularly publish content on a website, you should be maximizing your opportunities to get subscribers every minute of every day!How to Build An Email Marketing List - Blogging

You have someone reading your blog, what is the topic of the blog? Would they be interested in your email promotion? What are you offering that applies to their interest?

Utilizing every facet of your website, whether in your content, below it, around it, or having a popup, slide in or even a full screen opt-in form. The point is that you should have something up!

Who knows what these subscribers will do when you give them a call to action? They are already reading what you’ve written, and you may already have their respect!

(Personally, I hope I have somewhat earned your respect at this point.  I would love to have you on my email list.

I have several Ebooks included for my subscriber list that show you crazy methods to explode your email marketing efforts.

You can reply to every email I send, and I reply back to 100% of my subscribers! ?)

3. Ecommerce Shops, Special Offers, Discounts, and Updates

Maybe you have an Ecommerce shop up and have a buyer base that would love to buy, or buy again from you.How to Build An Email Marketing List - ECommerce

This type of buyer would be “The Product shopper” and would want to get first Dibbs on whatever you are offering!

Don’t underestimate the power of an email. I have bought numerous items straight from my inbox because it was tailored to fit my interests or needs at just the right time.

If you have a shop, and are a product owner, you should be capitalizing on this 24/7. It could be as simple as sending out coupons, to as robust as a full monthly product catalog!

This is why split testing is so important, and why timing is everything.

4. Exclusive Access, Educational Course

If you offer educational courses or materials, you should be promoting something related to that niche.

Offering exclusive or early access to your courses is a superb way to build an email list. If they see the value in your educational courses, why wouldn’t they want to get early access or special offers?

Udemy or Masterclass comes to mind when I think about big brands that offer online courses ranging from cooking to playing chess better.

They have email lists, and so should you!

5. Forced Optin Method (Hit Or Miss)

I’ve listed this one because a few years back, it was a primary way to get subscribers on your email lists. At least back then from my understanding.How to Build An Email Marketing List - Forced Optin

A “forced optin” was simply an optin page or box that prohibited a user from seeing your content, sales page, or products without first giving you their email address.

This is really hit or miss because you exclude the sceptic who doesn’t trust randomly giving their email address out.

This is tailored far more to the person who expects something from you and is willing to pay the price of admission. (Their email)

I recommend experimenting with this, but I don’t recommend it for a blog, shop, or educational course site unless you have made it clear what they will be getting by opting in.

Again, hit or miss, and I don’t recommend a double optin since they officially aren’t signing up to a news letter. But you can certainly test this if you are set on it.

BONUS TIP – For Product Owners

Affiliate Product Promotionals, Joint-Venture Resource Access

If you happen to be a product owner who tailors to affiliates, by requiring that they first give you an email address to access promotional materials, like email swipes, banners, sales copy, etc, you add them to the email list.

This is usually very effective if the affiliate marketer wants to promote your product, but it could possibly push some affiliates away if they don’t want to give out an email.

I recommend being careful of double opt-ins here. They aren’t subscribing to an email list, just giving you their email to gain access to your promo materials.How to Build An Email Marketing List - For Product Owners

They don’t need to confirm their email because they are already going to be promoting your product. You win no matter what.

That’s All She Wrote Folks!

I hope have enjoyed my article and I sincerely hope this list of tips have proven useful for you.

I know every one of these strategies was something I either paid money to learn, or spent countless hours using to determine their success.

If you liked this article, I would greatly appreciate it if you would leave a comment below and let me know what you thought of this article as it helps my blog, and I would love to answer any questions you may have!

As always, I wish you a fabulous day, and I look forward to celebrating your success!


Jacob Highley

Jacob Highley

Jacob is the featured author on FSB. He is a seasoned Internet Marketer and Financial Expert. Some of his professional experience includes, Real Estate, Stocks, Business Management, Crypto Currencies, and he is a veteran Online Blogger. He is an avid reader and investor. He has a passion for helping others succeed and overcome obstacles in their lives. He believes that "Knowledge Is Power", and that people have the ability to do anything they set their minds to. You can read more about him, Here.

18 thoughts on “How To Build An Email Marketing List – Top 5 Strategies For List Building In 2021 + Bonus Tips

  • March 27, 2019 at 1:49 pm

    To this point I’ve always stayed away from email marketing on my blog due to the fact I feel a little nosy or ‘naggy’ when I start sending out mails to people. Long story short: I’m unsure how to send out mails to people without feeling like I’m spamming their privacy. 

    With this in mind, how many mails should you send out to your list BEFORE you include a product or offer?

    Any help with this would be great!

    • March 29, 2019 at 11:57 pm

      A general rule of thumb is to not have any offers for at least the first 3 emails. But this really depends on what kind of list you have and what you are offering. Take a look again at the kind of list types or offers, and find good balance between providing value, making the subscriber comfortable, and making money in your list.

      Respect of people’s time goes a long way here.

  • March 27, 2019 at 1:50 pm

    Thanks for writing this article on how to build an email marketing list. Thank you so much for taking your time to explain each and every part of how to get subscribers and build a list!

    I really find this part of this article useful as a newbie because I always find building lists daunting. It just doesn’t seem to come naturally for me.

    I think I finally understand what I’ve been lacking now that I’ve seen the differences in the type of online shoppers. This makes it so much easier to build a list for them!

    • March 30, 2019 at 12:11 am

      Absolutely! I think you will find that most people are not aware of this information. For them, the idea of building a list is all spam and nonsense, when it really is a way of business!

  • March 27, 2019 at 1:54 pm

    I was told one of the instruments to enhance  my affiliate marketing business is to get build an email list. I have paid an expert to help me do this but I do not know what is wrong since two months nothing had been done. Since I have read this and I will be working on the things listed here then after a successful result I will go back to claim my money. Thanks for sharing this information and educative post. I will keep following you to get more updates from you.

    • March 30, 2019 at 12:19 am

      Sorry to hear that someone hasn’t been doing what they promised! I know how frustrating that can be. Well, lesson learned right? If you are interested, I have a software that does the job of a professional list builder. Check it out in the link here:

      It is way cheaper than an assistant and will give you an edge above the competition.

  • March 27, 2019 at 1:56 pm

    Some great information here for newbies and experienced marketers alike. Building your email list is pararmount when it comes to making a full time income online. Once you have an active list you then need to look after it, as these emails are very targeted people to your niche. This could produce you traffic on autopilot for years to come. Thanks for the information.

  • March 27, 2019 at 1:57 pm

    Hi Jacob, Email marketing list is one of the topic that has to do with online marketing that I am yet to grasp. Reading through your article, you aptly gave qualities of a successful email list and went ahead to explain how one can get subscribers.

    I love that phrase, keeping it simply stupid. Too lengthy a word might put potential subscribers off.

    Out of the top 5 strategies you listed for building an email marketing list, I simply love number 2, blogging and content driven lead generation.

    I have learnt a whole lot of what email marketing list is all about.

  • March 27, 2019 at 2:01 pm

    Dear Jacob,

    Thanks a lot for the informative and helpful post.

    To be honest with you I am working on building my email list and your post timing is amazing. I realized the importance of building my email list so recently finished writing my free eBook. Indeed “Money is in the list” and many of the successful online marketers are advising to build the email list.

    At the moment I don’t have any active subscribers to my list and I am working on building it. Your post means a lot to me and I got great insights from your post. I am missing a lot of things and thanks for sharing. Blogging and Content Driven Lead Generation is an eye-opener I am not using it. Going to implement what I learned from your post.

    Nice article. I really enjoyed the content and in the manner that you presented, you have really given a lot of value here.

    Much Success!


  • March 27, 2019 at 2:10 pm

    Hi Jacob,

    Great article and great strategies on building an email list. As l am new to Internet Marketer, I would like to seek your advice on how soon should l start to collect subscribers since my website is only 3 months old and don’t have much visitors. Further, is it advisable to use PLR eBook, PDF or Report to bribe for our visitors’ email address instead of writing our own ebook? 

    Thank you and anticipate your early reply.

    • March 30, 2019 at 12:35 am

      Using PLR is entirely up to you. Also, realize that you will not be able to edit the PLR products you use in most cases. So if you decide to use that as your promotional, they may contain links or references to other businesses and or competitors.

      It is always advisable to use your own proportionals, but it is not required. Hope that helps! 🙂

  • March 27, 2019 at 2:13 pm

    Your artice actually worth the time spent to read. I enjoyed it. I have been searching for various means I can use to build a substantial email list and also a list that wouldn’t be eager to unsubscribe anytime soon. You have given me so many tips on how to build my email list and also on how to keep my subscribers. I will take out time to build my list and while I do so, I will love to contact you whenever I encounter any challenge in building my email list. 

  • March 27, 2019 at 2:20 pm

    I really want to commend you for taking out time to write this article about how to build an email marketing list and the top five strategies  involved. I remember a friend of mine, who was onto email marketing few years ago. Then,  his major complaint was that he was loosing his subscribers, though I never new the reasons why but then I was interested but he was gradually loosing interest in email marketing,so I couldn’t learn. Now that I have stumbled on this article, it has rekindled my interest. Seen that every information given is well detailed…. Thanks for sharing!

  • March 27, 2019 at 2:26 pm

    Wow, I figured it out! Smartest one in here. I appreciate this informative article. I joined base on the saying that Affiliate marketing is one of the most lucrative online business that does not involve a big risk or investments, then while looking for other means to earn online.

    This article is really loaded with some training and tips to build an email marketing list from scratch. I actually acknowledge many tips that we help me also in here. I really love the secret to get subscribers as I like the The Genre Enthusiast shopper, whoae shopper is vastly different from the first two.

    Instead of wanting to know what they are looking at or what something does, they ask, “What product will produce my desired result?” Or, “What is the best product in this genre?”

    I really appreciate  the 5 Strategies on How to Build An Email Marketing list because I will be applying them immediately aside if the blogging am using before. Thanks.

    • March 30, 2019 at 12:48 am

      Thanks, I think. I’m glad you enjoyed my post, I put a lot of effort into it 🙂

  • March 27, 2019 at 4:46 pm

    Nice list of ways e-mail database may be collected. Only a big internet businesses can use all 5 ways, but using at least two of them is effective enough most probably.

    I am more interested in content creating of newsletters. Quantity and, what is more important quality.

    I have an impression, that in order to do email marketing, you have to create endless quality newsletters. Can you be more specific on that?

    • March 30, 2019 at 1:20 am

      An email newsletter an be as simple as one introduction email, and then just having broadcasts scheduled at different times for subscribers. Or you can have a full campaign setup where the same emails are sent out in a specific order and timing from the moment someone subscribes. 


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