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22 Keys to Sales Success: How to Make It Big in Financial Services

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Description

In the past few years, the financial industry has undergone dynamic structural changes that have deeply affected the sales process. Bruised by market volatility, today’s consumer is skeptical and demands more for less. A business needs fresh approaches to sell in today’s tough marketplace.

Here are the 22 Keys that can help any financial professional make more money, work less, and maximize his potential. Industry leaders James Benson and Paul Karasik combine their personal experience with the shared wisdom of the masters. Each key contains proven, actionable sales guidelines, including:

  • The four primary fears that could destroy a sale–and how to help prospects overcome them
  • The nine most effective strategic approaches to “target marketing” success
  • Five guidelines for qualifying prospects more effectively
  • Sixty-five ways to snap a sales slump
  • Ten ways to get clients to say yes
  • Four simple steps to generate new business with current clients
  • Five guidelines for overcoming objections
  • Six sample scripts to make closing ratios soar

Whether a company has been in business for years or is just beginning, each key will unlock a new door on the path to sales success.

  • Used Book in Good Condition
22 Keys to Sales Success: How to Make It Big in Financial Services

Additional information

ProductGroup

Book

PackageDimensions
NumberOfPages

224

NumberOfItems

1

ProductTypeName

ABIS_BOOK

PublicationDate

2004-04-28

Title

22 Keys to Sales Success: How to Make It Big in Financial Services

Studio

Bloomberg Press

SKU

1576601498

Publisher

Bloomberg Press

Manufacturer

Bloomberg Press

ListPrice
EANList
EAN

9781576601495

Brand

Brand: Bloomberg Press

Binding

Hardcover

Edition

1

Feature

Used Book in Good Condition

Languages
Label

Bloomberg Press

ItemDimensions
ISBN

1576601498

Author

James M. Benson