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Bundle: Contemporary Marketing, 17th + LMS Integrated for MindTap Marketing, 1 term (6 months) Printed Access Card

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Description

CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself.

Bundle: Contemporary Marketing, 17th + LMS Integrated for MindTap Marketing, 1 term (6 months) Printed Access Card

Additional information

ProductGroup

Book

PackageDimensions
Manufacturer

Cengage Learning

ProductTypeName

ABIS_BOOK

PublicationDate

2015-02-09

Title

Bundle: Contemporary Marketing, 17th + LMS Integrated for MindTap Marketing, 1 term (6 months) Printed Access Card

Studio

Cengage Learning

Publisher

Cengage Learning

ListPrice
Languages
EANList
EAN

9781305715813

Binding

CD-ROM

Edition

17

ISBN

1305715810

Label

Cengage Learning

ItemDimensions
Author

Louis E. Boone